The Importance Of Marketing Your Home Business

Understanding The Importance Of Marketing is crucial to the success of your home business. In this post I will share with you with my own experience what impact marketing had on my business, and share with you some tips to help you improve your marketing in your own business, so you too will feel the importance of marketing.

importance of marketingIn my experience, I have learned that most small business leaders do not realize the importance of marketing, lack the resources for it, and do not adequately budget for marketing activities.


To understand The Importance Of Marketing you need to know how it differs from selling

Many people confuse between marketing and selling. When it comes to your own small business, it is crucial that you understand this difference and identify how these two are expressed and what effect do they have on your resluts, so you know what you can do better in order to make more sales, and ultimately make more money in your business.

Let’s think about this question for a moment. Without marketing you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy your closing rate may depress you.

Marketing is everything that you do to reach prospects. It is what you do to let them know that you have the solution for their need. It’s the message that prepares the prospect for the sales. It consists of advertising, social media, brand marketing, viral marketing, direct mail, public relations, and everything that you can think of to get your message across.

The sales process is everything that you do to close the sale and get a signed agreement. Both are necessities to the success of a business. This process consists of interpersonal interaction. It is often done by a one-on-one meeting, cold calls, and networking. It’s anything that engages you with the prospect or customer on a personal level.

One process cannot do without the other

If you are a gifted salesperson who can sell ice to Eskimos, than you don’t need too much of marketing, because your conversion rate of your prospect is 100%, meaning, you make a sale every time you talk to a potential customer.

If your selling skills can use some improvements then you will need to talk to more prospects until making sales. This is where the importance of marketing comes to play: If you do your marketing the right way, it will allow you to locate the right prospect that need your product, and will be happy to buy it without the need for hard selling persuasions tactics.


The importance of marketing lies not just in getting customers

It also involves branding, since that creation of a brand is very important because it helps get a good reputation and build a large group of customers

You always need to remember that your prospect get millions of offers every day, so you need to find a way to make yourself noticed above the competition

Everybody knows that internet is a great way to market your business, and when it comes to online marketing, a personal blog is you’re the best way to grab your prospect attention. This is because a blog allows you to brand yourself, when it gives the prospect a way to get to know you. It proves that you are here for the long term, so your prospect can rely on you to be there if he needs you. People are more likely to buy from someone they like and trust.

If you don’t know how to build a blog you can use my free wordpress guide.


The importance of marketing a blog to build a successful home business

I can share with you my own personal experience. When I joined my first network marketing company, I was a full time employee, with no knowledge of any marketing (internet marketing included).

I chased my friends and family, only to get some of them threatening me that I should never call them again. My warm market was gone, and needless to say I started feeling frustrated. I lost money trying to earn money in my business

Maybe you are in the same state right now.

It is the same for every new business. At some stage or another you run out of people that you know, and you need to find new customer from the cold market. Being an employee working in front of a computer 10 hours a day in the office you can’t meet too many people, so I managed to average 3-5 new leads a month.

I knew that this was not the way.

This was when I started building blogs to promote my business. Success didn’t come overnight, but once I had learned about attraction marketing techniques with the help of MLSP trainings, I started getting 3-5 leads in a matter of hours! This has allows me to quit my job, and get out of the “rat race”, as a first step toward financial freedom.

And it is all because of the importance of marketing to the right target audience, using a blog that sucks prospects from google, facebook, and all over the internet, and helps turn cold prospect to a warm, ready-to-buy buyer.

Now, how about you

Have you seen the importance of marketing in your own business? Do you know what you have to do to improve your marketing in order to get more customers or make your marketing efforts more targeted?


To Your success in life



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PS: If You Still Do Not Have a Step-By-Step Blueprint For Success, Check This Out (Unless You Already Have Too Many Leads) – Click Here For Instant Access



Hezi Hershkovitz

Networker & Social Media Expert at SuccessHowTo
Onine marketer, social media expert, and all around great guy. Hezi coachs people on internet marketing and on how to make money from home.

49 Responses to The Importance Of Marketing Your Home Business

  1. I advise customers to partner with a reputable company for advertising. Of course, this is my specialty. But really, it is in your best interest to allow professionals who have worked with other successful businesses to help advise you on the best way to advertise your business. Aside from the helpful advice the provide, a media buyer can often provide you with cheaper rates that you can get by going it alone!

  2. Asher

    Yes you are right we can make changes at any time with according to market.

  3. Abhishek says:

    I think that my business is primarily driven by the marketing concepts I integrated to make my business thrive. I strongly believe in the value of looking up more mediums and avenues to promote my business. Thanks for this excellent share!

  4. As you mentioned, there are a number of channels you can reach your customers. Some things to remember though,whether you are marketing on a blog or direct mail,set a goal first. Also try to include something actionable, brand awareness is great but try and get potential customers out of it as well. Also keep in mind what image or positioning you want to portray.

  5. Congratulations on your blog. It really helps me a lot to understand marketing in a broader way and solve my confusion between it and selling. Now, I totally understood about it and will make this a guide in my own online venture too.

  6. Landdepot says:

    Well if people want to market their home they need a licence broker and a professional real estate agent who will market their properties with the agreed amount.

  7. ruseford says:

    Informative post.
    Content Marketing can successfully be used to market any type of business and it is unbeatable when it comes to attracting new clients, sales leads, inquiries and subscribers.
    ruseford recently posted..Nunc volutpat4My Profile

  8. Hello, Admin! I am new to Your blog, the blog post about the importance of marketing is very impressive.Thank You for this article.

  9. Internet marketing nowadays are demand because tooo many business want to gain more profit online so digital marketing are there to help and provide services. But choosing services must be quality and tested and proven results.

  10. Thanks for this wonderful post, no one will under rate the power of blogging, but one thing i hate here in west africa is that “ONLY FEW COMPANIES UNDERSTAND HOW EFFECTIVE A MARKETING STRATEGY CAN INCREASE THEIR SALES”.

    I agree with all you said in this article post because, truly blogging can give a good leads for your business product, create a avenue for clients to share their thought through blog commenting and also helps to ESTABLISH TRUST.

    I have been able to use my personal startup company blog to grab new customers and build list of potential clients too

    Thanks for sharing this with us and have a nice day!
    Elise Forsyth Mort recently posted..Six Reasons You Really Need to Purge Your Social Media AccountsMy Profile

  11. Vin Boris says:

    Marketing is really very important if you startup post. Thanks for sharing the post, really like the concept and written criteria of yours.
    Vin Boris recently posted..Some Awesome Reasons to Choose AngularJS for Improved SalesMy Profile

  12. Keller

    Hezi – Nice post, I think a lot of business owners want the results from marketing (leads) without actually understanding the importance of marketing.

    Keep up the good articles!
    Keller recently posted..The 5 Best SEO Tools for Small Business OwnersMy Profile

  13. ReElevate says:

    Great article Hezi on the difference between sales and marketing. Congratulations on being to quit your full-time job! We expanded upon what you wrote here. We talked about the difference between marketing and advertising.
    ReElevate recently posted..Large and Small Business Marketing – 4Ps of MarketingMy Profile

  14. isaachaze

    1. Wow, what a great article it is! Your posts are so interesting and providing me great information.This is really effective for us. Thanks for the shearing.

  15. Choose a business model with a higher cost of entry. Don’t choose something anyone can do. The cost of entry might be the knowledge you’ve learned through experience or education. It might be a monetary investment. It might be your connection with a high value partner. Ask yourself, “How many other people could do this?”

  16. Thanks to HEZI HERSHKOVITZ for sharing your personal experience on the importance of Marketing. It is so much informative and valuable. Great article, here is something to learn. Again thanks.

  17. marbella69 says:

    I am very much interested in the topic. I want more about this. Would you mind to post me more on this. I am really impressed with your blog post. Useful information shared.
    I am very happy to read this article.thanks for giving us nice info.

  18. There is much good advice for entrepreneurs in your post. There is often much confusion about the difference between marketing and sales. I too think that marketing is your brand creation and sales is the implementation of that brand strategy. I counsel my clients to take time and plan out your marketing before you begin selling. They find that once they have developed their small business marketing plan selling is simply an action. Thank You for the good article.
    Marsha Kelly recently posted..Godaddy Reviews: BBB and ComplaintsMy Profile

  19. Nick joans says:

    really informative post, most importantly because it’s about marketing, That’s reason blog force me to read it completely .
    great post
    liked marketing tips that you shared with us and one more thing you got one more fan or you can say a regular reader.
    thanks for sharing

  20. Thanks for sharing this great article regarding the importance of marketing.It is very insightfull.

  21. White Label Guy

    Couldn’t agree more with this “The importance of marketing lies not just in getting customers” just, awesome.

  22. Hey,

    It was a nice and very informative blog regarding advertising and marketing. It really helps me a lot. Keep posting such nice blogs.


  23. Ashley Tewes

    Loved the article all of this is so true! Marketing is so important in leading to sales for your business

  24. Mike

    Great read, will definitely check out your guide to blogging to help me get better at this to help build my brand. Thanks!

  25. Great post, i agree with a lot of the points here. Internet marketing has been the primary and most effective marketing method right now. Social media is constantly expand its user-base and search engines are the go-to place for anyone looking to buy a product or invest in a service.Search engine optimisation (SEO) is currently the most effective way to get customers online and there really are not many quality SEO\’s out there. When people search in Google, your business website needs to be in the top couple of results in order for potential customers to click on it. For more information, take a look at our website Rankings Digital Hertfordshire.

  26. I really love this post I will visit again to read your post in a very short time and I hope you will make more posts like this

  27. LUV KUMAR says:

    Thanks for sharing your insights!
    An impressive and interesting information, thanks for shared and enjoyed to reading this post.
    Thanks for sharing the key points of on the importance of marketing

  28. Al-Amin

    Hey Hezi ,

    Awsome tip.
    i agree with a lot of the points here. Internet marketing has been the primary and most effective marketing method right now.

    Thank you so much for sharing

  29. Mike Hill says:

    Marketing is the new tool for getting customers and if you business is in house then it’s like God for You. Proper marketing helped a lot to reach out the audience. I read your blog and your strategies are interesting. Many people thinks blog commenting is gone but it’s not true if your comment valuable for blogger than it is the best way to help each other.

  30. Mia James says:

    Thanks for sharing your marketing technique. Please write more blog on it.

  31. Suresh

    The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers.
    Suresh recently posted..What is digital marketing ?My Profile

  32. Very cool. Very brilliant. I love it. Thank you for sharing with us.
    Umroh Ramadhan 2017 Arminareka recently posted..5 Hal yang Bikin Kaget Jamaah Umroh Indonesia di Tanah SuciMy Profile

  33. Al-Amin

    I really love this post. I will visit again to read your post in a very short time and I hope you will make more posts like this. It was a nice and very informative blog regarding advertising and marketing. It really helps me a lot. Keep posting such nice blogs. i like this post .thank you..

  34. This article was very helpful. You opened my eyes to the difference between marketing and the sales pitch.

  35. Storybaar says:

    A very well written blog HEZI HERSHKOVITZ, a lot of things to learn.

  36. Hmm what a great article. As an SEO expert i know the importance of SEO when it comes to your online presence. Thanks for the insight and great information.
    Tekang Check recently posted..Custom Lightbox!My Profile

  37. Philip says:

    This was a great read. I entirely agree with what you had to say, sometimes people underestimate the power of quality marketing when it is done right

  38. sravan says:

    Marketing is really very important Thanks for sharing the post, really like the concept.

  39. The article is very impressive. I think digital marketing play really very important role for startup companies.

  40. Mushii says:

    This was a great read. I entirely agree with what you had to say, sometimes people underestimate the power of quality marketing when it is done right

  41. SEO Marketing is the trend now and it is much cheaper compared to traditional advertising. I am sure, with SEO, your business will really grow! Thank you so much for this write up! Nice content!
    Seomega corp recently posted..The Insider’s Guide to the Seattle SEO EvolutionMy Profile

  42. Annu says:

    Well said, i m agree with your points,marketing is really important now in trends.Thankyou for sharing with us.

  43. Tha article really helpfull. Thanks for sharing this wonderful article.

  44. emmerson

    Hi Hezi
    Marketing your business online or offline is very important but knowing
    how to market your business is even more important.
    Getting people (aka traffic) to your opportunity or service is something that you should always do but providing the answer to those person’s problem is even more important.
    Because when you can do that you can more or less guaranteed that your business
    will make you money.
    Like you said earlier If you do your marketing the right way, it will allow you to locate the right prospect that need your product, and will be happy to buy it without the need for hard selling persuasions tactics.
    great value you have provide on this blog i enjoy reading it.
    emmerson recently posted..How to Get Things Done (10X Production in the Same Amount of Time)My Profile

  45. Hey there I am so glad I found your blog, I really found you byy
    mistake, while I was looking onn Askjeeve for something
    else, Anyhow I am here noww and would just like to say thanks for a marvelous post and a all round exciting blog (I also love the theme/design), I don’t have time to go
    through it alll at the minute but I have book-marked it and also
    included your RSS feeds, so when I have time I will
    be back to read a great deal more, Please do keep
    up the excellent work.
    paket umroh ramadhan recently posted..paket umroh ramadhanMy Profile

  46. Hello Hezi

    Very well done you stated the importance of marketing. When we come in context to online marketing, it is termed as digital marketing. Everyone wants to expand their business. For this, they need to market their business. Digital marketing plays an important role for those who are new in the market and wants to build their own strength.

  47. thanks for your information.This post is very helpful for us u can <a href
    Mari Townsend recently posted..যে কোনো ওয়েবসাইট তৈরীMy Profile

  48. Thanks for the article Hezi. I think that marketing is just one of those things that either comes natural or by practice. Split-testing is probably the closest to the answer that you are going to get in succeeding in marketing. Just find out what gets you the best results; whether it’d be hyper-targeting on Facebook or networking at events, just pick one and do a trial-and-error. This is how I run my clients in the real estate niche.

  49. Mario says:

    Marketing is very important. Thanks you.

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