If you are in the internet marketing industry for any period of time, or that you are now considering starting your own home based business, you probably have already seen these promotions for the new internet marketing product that will auto-magically make you rich.
What to do before you buy an internet marketing product
If you are just beginning and you don’t know of any tools, think of what is your biggest problem, and just do a google search for that problem. For example: “How to build a website” or “How to get more traffic”. I am sure that once you start reading the results, products name will start to pop up very fast to you. Make an excel sheet with all products that you know and find. Compare the monthly fee, the initial payment, who is the developer, whether or not it has a trial period or a money back guarantee period, and every other parameter that you think is relevant. There should actually be two sections that you need to consider: Tools of the trade, and trainings. Both are vital for the success of your online business. By the way, some products, for example MLSP, fall into both categories. Now it is time to do some research about the product: • Warrior forum: Warrior search in Google for “Warrior forum<product_name>”. I really love the warrior forum because it doesn’t have any hype in it. People will really tell you what they think of the product. In many cases you will see that the developers of the products are themselves members of the forum and they answer people questions about their product. • A simple Google search: search for “<product_name> review” in Google, but read at least 3-4 reviews. In addition click the “videos” option in the Google sidebar to see if you can see videos where people actually show you how they use the product and the result • Ask someone who advertises the product a direct question. In most cases the person advertising the internet marketing product gets an affiliate commission when they sell it. Contact several of them and ask for more information. • Check the traffic to the tool site (Google Trend/Alexa): If it is a new product that is promoted mainly by hype, you will often see a huge decline in the chart after the initial promotion. • Compare tools popularity in Google Trends: If you have several tools in the same niche, you can compare them all in Google Trends and see which one is more popular than the other.
I used the diagram above when I was clueless about a year ago about which CMS (Content Management System) should I choose. As you can see from the chart it is pretty easy to see that wordpress has a huge popularity over the other platforms.
What to do after you have bought your new internet marketing product
Use it! I know that it sounds very simple, but many times we are so thrilled in the moment of the purchase, thinking about all the amazing things that this product is going to help us achieve, only that one minute later our energy go down when we see that we actually need to work to make this internet marketing product work! It takes some effort to separate the marketing hype from the actual benefits of the product, but once you achieve that, a good product can serve you for a long time and far exceed the amount of money that you have paid for it.The best internet marketing product actually makes you money!
This has happen to me with all the good internet products that I like: Because I like them so much, I use them daily and they are giving me consistent results, so I have no problem sharing my experience with everybody who wants to listen. Since most of these products have an affiliate program, I actually got paid more commissions than the initial cost of the product itself! I only endorse products that really use and that have proved very useful in my business, so if you can always to my Recommended Tools page to find a list of the tools that I recommend. So think on the long term. The fact that a product cost $40 doesn’t really matter. If this product pays 40% commission, and you sell it to 2.5 people you already paid what it worth. The only problem: where do you find half a person… :>)) Do you have any other tips on how to pick a good internet marketing tool? To your success, Best regards, Hezi
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Hezi Hershkovitz
Networker & Social Media Expert at SuccessHowTo
Online marketer, social media expert, and all around great guy. Hezi coachs people on internet marketing and on how to make money from home.
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Hezi,
Great post and very relevant to everyone in the IM arena. Those are the tools I often use; Warrior Forum and a simple Google search.
I like your idea though of using Google Trends for most all tools and many products as well.
Personally I never worry about the money spent for a tool or product if it didn’t give me the expected results. If I just learn one new thing it is almost always worth it. Also, like you say, for some things I’ve gotten for $40.00, I made multiples of that original amount and continue to earn month after month.
You also mention you’ve got to use it to get results, that’s the key! I’ve found over time and purchasing countless tools and products, I don’t need much anymore but I am able to use these above tips to weed out the best from the rest. I know when it’s right for me to get a product and learn something new and then focus on that one thing.
Thanks,
– Ragnar
Hi Ragnar. Thanks for the great feedback. I completely agree with you. I too today believe that for tools in the $50 range if I think that they give one benefit, then it worth the shot and I just go for it. But on the same time I know that many people out there are still wondering whether or not to do their first step into the internet marketing world, and they are intimidated by the cost of the tools, which often can lead to indecision, and quitting the whole idea of building an online business in the first place. I think that preparing a budget and buying some good tools at the beginning can help make some money faster, so they can get more confident making these decision later on.
Great Post , Man
Good tools are essential in any business , specialy on internet tocay competitive environment
If you try to safe in tool, you will end paying a lot more on wasted time
Definitively agree MLSP is probabily the best start point for anyone that want to start a network marketing business
Thanks for your comment. Time is more important than money. It always is. I too made this mistake when I started. I was lucky to learn from the best what is really important
I had never heard of Google Trends! What a great article, so much great information. I read a lot about internet marketing and really appreciate your great suggestions!
Hi Kristy! Glad you find this post useful.
Hi Hezi,
This post was quite informative. I haven’t heard of Warrior Forum or Google Trend. I am especially interested in visiting Warrior Forum to read reviews about products that I might want to purchase. Thanks for the tips!
Thanks Jamella. The warrior forum is a great place to get honest reviews. I believe that you will find it very useful.
Am not into MLM or affiliate marketing. But it’s good news that there are now sites like the Warrior Forum to avoid more people getting “conned” into a scheme that only makes money for the person/s who created it.
Thanks Catarina. I believe that the majority of tools and opportunities in the internet are not “scams”. Behind most of them are hard working people that build systems and require some money for their effort. Most of the times there tools can actually help you in your business. Some of the tools that I bought, I cannot imagine my business without them, and in my mind they worth far beyond the price that I paid for them.
However, I agree that some products are hyped, over-priced, and are marketed with scare tactics. I hope that this post will allow more to avoid those pitfalls.
Hi Hezi,
Good advice on selecting products for internet marketing. There is a huge need for this type of post. you should consider writing an ebook on the topic, Getting Started In Internet Marketing, sub heading Don’t DO Anything Till You Read This!
Good stuff Hezi!
Best,
Joe
lol.. thanks. I will consider it :)
Haha…I am guilty of buying products and forgetting to use them. Thanks for the reminder Hezi, and that Worrier forum sounds good. I will have to check it out.
Thank for the feedback. Glad you find this post helpful :)
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