An autoresponder is a program that allows you to automaticaly send emails to people that leave their contacts in your website (this is what we call leads). The autoresponder is a very important part of your sales funnel because :
- It will immediately send information to your leads, working 24 x 7
- You will able to send a infinite number of follow up messages to your leads
- You can track how many people from your list open your emails and also click on your links, so you know if your campaign is working or not.