Sometimes someone else’s success looks like something that just “happens”In most cases, it’s never random, and usually things happen behind the scenes that make success happen. A good example is last year’s film “Kony 2012”, the most viral video ever on YouTube: To those who managed to not hear about this video, it’s based on the true story of Joseph Kony, the chief leader of the “Lord’s Resistance Army” (LRA), a guerrilla organization that is trying to establish a theocratic regime in Uganda based on the Ten Commandments. According to various sources, Kony ordered the kidnapping of tens of thousands of young children in their homes, making them soldiers or sex slaves. Kony took six days to reach 100 million views, 2 times faster than any other video ever before. Although the subject really speaks to the hearts of many people, the reason why Kony was able to do what no other video had done before, will create a breakthrough in your business if you read till the end. The image below shows the expansion of the discussion about the video on Twitter.
In business, there is always a connection between marketing and salesThe problem is that many of those starting a home business come from a corporate background. Only a fraction of them engaged in marketing or sales in their line of work. This means that when they enter the home business arena they lack the marketing and sales skills and have no experience in a basis element that is necessary to their success. Every business must sell products or services to exist. When people start a home business, and they lack basic knowledge in marketing and selling which are essential components of business, and as a result their chance of success are very small. The problem is even worst because many people have a fear selling stuff to others. Some fear asking people for money, there are those who fear talking with people they do not know, and they are those who simply lack self-confidence. Without good marketing that will lead to making contact with the your target audience, screening for potential customers and “closing” them (which is part of the sales skills), your business will not last long. When we are involved with a home business, it is our duty to fulfill both those functions: the marketing the and sales. If we do not do this job, or found a solution by way of outsourcing, we have no business!
Home business Marketing and Sales successIn today’s world, people are looking for instant success without effort. People see online success gurus like Daegen Smith “The King of never calling a single lead,” and see it as the solution to their fears of connecting with other people. They too want to sit at home and watch how sales automatically enter their bank account. But most people do not start internet marketing with a mailing list of tens of thousands of people like Daegan Smith. With one email Daegen can bring his message to tens of thousands of people. That’s what happen when you have good marketing skills. If you still do not have huge mailing lists like internet gurues, as long as your leads drip at a rate of two a day (if not a week), contact them personally and improve your sales skills on them. The feedback you will get from the conversation with them will tell you how to improve your marketing, too. Something to remember: sales and marketing are skills you can learn and improve. I say that from personal experience. Some people are born with a natural talent for sales, but if it is not you, do not lose faith. In high school I was a such a shy person, that even I am amazed that I am doing sales and marketing today. They are of course people that are more talented than me, but the beauty is the you don’t need to be the best in the world. You just need to know enough to fulfill your business dreams, and this is very achievable if you just try.
Answer these questions truthfully to yourself:– With how many new people did you talk today about the product you’re marketing? Do you have a clear strategy to find your target audience? – Hand on your heart, how would you rate your sales skills? Are you confident in your ability to explain to a potential client why he needs your product? – What are you actively doing every day to improve your sales and marketing skills? Before you go… 1) If you got this far, you probably like this “marketing and sales tip”. I appreciate your feedback, so please comment and also share with your friends. 2) I am participating in the “Top 50 MLM blogs of 2012″ contest on ThatMLMbeat. I would be honored if you can spare a few minutes to vote for me at: http://top50mlmblogs2012.thatmlmbeat.com/hezis-success-how-to-blog Hezi Join me on my Facebook Page: Hezi on Facebook Follow me on Twitter: Hezi on Twitter Connect with me on Google+
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